The incredible power of the Mediaprobe sensor lies in the fact that it provides results that are comparable to a research-grade polygraph – it allows objective monitoring of emotions to media at scale.
With our biosensor, it is possible to conduct large-scale research studies with minimal setup time, participant training, and intrusiveness. The data is obtained in individuals’ realistic environments, or at their homes, in real-time. Therefore, the results are, to use the psychophysiological monitoring terminology, ecologically valid.
Research panels can have hundreds or thousands of participants outside of a laboratory setting for the first time.