Why do fake news spread fast on social media?
Baileigh Allen has just published a really great piece on the link between fake news, emotional arousal and effective communication (The truth, the whole truth & Nothing but fake news – sigh) She brilliantly bridges the hypothesis that fake stories spread faster on social media due to its emotional component, to the relationship between effective communication, […]
Automation in Market Research – A GRIT Report Analysis
The folks at Greenbook just released the 23rd edition of the GRIT Report and we at MindProber are honoured to be included in the first-ever GRITscape, occupying our buzzing village on the island of Neuroland. While the GRITscape is a clever and extremely useful way to map the market research landscape, the GRIT Report focuses […]