consumerbehavior

Why do fake news spread fast on social media?

Baileigh Allen has just published a really great piece on the link between fake news, emotional arousal and effective communication (The truth, the whole truth & Nothing but fake news – sigh) She brilliantly bridges the hypothesis that fake stories spread faster on social media due to its emotional component, to the relationship between effective communication, […]

A good story is worth more than the words it takes to tell it

Understanding what triggers emotional activation on different audiences is essential for an ad campaign to be successful. There are several components that we need to take into account, such as music (The late Oscar’s night show with…MindProber), to analyze the emotional impact of an ad, and it’s important to understand how each one helps create more […]

Four essential steps to keep a motivated panel

Our days at MindProber are always exciting, with different challenges for the development department or the electronics experts. But the biggest one is to keep our community motivated and informed about the correct utilization of our technology. We have put together a set of golden rules that will help the market research companies to keep […]

The late Oscar’s night show with… MindProber

Oscar’s night is here, and while Hollywood is focused on the best film, the best actress, and actor, the best soundtrack winners, we at MindProber, show you a glimpse of the role emotional timelines play when building Oscar-favourite trailers. Impactful and highly performing trailers are usually a good predictor of box-office success, and the emotional […]

From Tide Stranger Things to Celebrities Overload: a Recap of Super Bowl LII Ads

SBLII has come and gone! Every agency and market expert woke up with the eyes set on the specialized news, to find out what were the best and the worst ads of the biggest advertising event in the world (did anyone say anything about Football?). The Eagles won the game, against all expectations, and on […]

James One has arrived!

It has been 6 intensive and busy months at Mindprober! In what regards to hardware, we have been developing James One, the slickest biometric sensor on the market! James One feeds our media testing platform with medical grade physiological signals to let you know the emotional impact of your content. Let’s look at it in […]