What can you do with emotional impact measurement?
What can you do with emotional impact measurement?
Mediaprobe offers the first automated and scalable solution to track how audiences are emotionally engaged with media content and advertising. Grounded in the science of emotion, we leverage galvanic skin response (GSR) to offer a true measure of how much viewers engage with media content, and how that affects advertising and sponsorship.
The only objective way to quantify emotion in media
The only objective way to quantify emotion in media
Mediaprobe’s Emotional Impact Score (EIS) offers the most accurate metrics on whether an audience is attentive and engaged with media content and advertising.
Higher media EIS contributes to higher impact and value. For the first time, organizations can deploy scalable media measurement to understand the true value of their content and act on their audiences’ emotional engagement.