MindProber Continues to Grow Europe and U.K. Ops by Appointing Sebastian Tiffert as VP of Client Development
Jan 16, 2023: Portuguese startup MindProber, a real-time media measurement solution that measures the emotional impact of media content, continues building its position in Europe and the U.K. with the appointment of Media and Sports Entertainment industry expert Sebastian Tiffert as VP of Client Development.
“Sebastian was a user of our data and insights while in his previous roles at Formula E, so he was familiar with our mission long before he started at MindProber,” says Pedro Almeida, PhD, founder and CEO. “Add to that his experience and accomplishments in the media and sports industries, and we are confident he will support the company in achieving the goals set for the European and U.K. markets.”
Sebastian was a user of our data and insights while in his previous roles at Formula E, so he was familiar with our mission long before he started at MindProber.
– PEDRO ALMEIDA, FOUNDER AND CEO, MINDPROBER
As a former Broadcast and Programming Director at Formula E, Sebastian is highly experienced in broadcast strategy and bringing innovation that improves fan engagement. He also led all motorsport programming on Eurosport/ Discovery and oversaw the development of new linear and digital long and short content formats. While at Eurosport, he worked on projects and major events including the Olympics, Athletics, Winter Sports, Football World Cup, and major motorsport championships.
“I am really happy, or better, I am proud to join MindProber,” Tiffert says. “After 20 years writing, reporting, and producing I will continue working in media on big international broadcast and content projects, just from a different edge of the sandbox.”
I am really happy, or better, I am proud to join MindProber where I will continue working in media on big international broadcast and content projects, just from a different edge of the sandbox.
– SEBASTIAN TIFFERT, VP OF CLIENT DEVELOPMENT, MINDPROBER
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