One-pager Case Study:
Optimize Broadcast, Rules, and Increase Fan Experience
by Measuring Emotion in Live Sports
The business of sport hinges on emotion. Live coverage of sport remains by far the most important value creator for rights holders, media partners, and sponsors. But how do sports like motorsport, where the action takes place outside of a single frame, ensure that they’re delivering the most engaging experience possible to fans?
A racing company challenged us to tackle this problem. We built the solution based on MindProber’s capability to provide second-by-second viewer engagement to live races and drill down into the optimal editing choices during the live broadcast.