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Boosting ad impact by optimizing media placement

The impact of the context in which TV ads are displayed is a major area in academic advertising research. Variables such as programming, format, and familiarity with the content, have been analysed in experimental studies, which normally use self-report measures (e.g. ad likability, recall) as outcome variables. One important meta-analysis (Kwon, King, Nyilasy, and Reid, […]

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Not The Australian Grand Prix

They say that the first is never forgotten. Well, this was a first for us… and what an unbelievable day for the motorsport community! Formula1 was ready to start the 2020 season with the opening race in Australia. Unfortunately, the spread of the coronavirus has put the season on pause and forced the world to […]

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