Trailer Impact

How does your trailer impact audiences second-by-second? Understand the emotional timeline of your video, decide if it is ready for release and learn which moments will capture your audiences.

Suitable for Broadcasters & Producers to test Entertainment content

Methodology

digital video testing

Key metrics

Biometrics, Likes & Dislikes, Questionnaires

Key benefits

Understand the emotional timeline

With the Trailer Impact tool, you can understand the emotional timeline of your video and decide if it is ready for release and is powerful enough;

Does your Trailer follow the typical trailer narrative arch?

Does your Trailer follow the typical trailer narrative arch?

Understand the impact on your audience

Understand if your trailer is producing significant impact on your audience;

Key moments

Find out the key moments of your trailer - the emotional peaks (positives and negatives);

Global physiological impact

Get comparisons for the global physiological impact of your video, as well as the responses to the post-visualization questionnaires;

Main features

Timeline analysis

observe the performance of your video, on a second-by-second basis, and compares the moments of higher vs. low impact.

Combination of biometric and declarative responses

With biometrics you can assess the emotional activation across your video. Complement this information with declarative responses to understand its “affective space” – where, on each second, are your segments positioned in terms of intensity and positivity\negativity.

Custom questionnaires

customized open or close-ended questions which you can use to further explore your content. Is your audience willing to buy tickets for your movie or anxious for the series to go live on TV? The open-ended questions can be subject to sentiment analysis as well!

The report

With MindProber’s Trailer Impact tool, find out if your trailer is powerful enough to take your audiences to the movie theatre, or to get them to subscribe to your series.

Get an overall analysis at the physiological and declarative levels, segmented by age, gender or region. Discover through the questionnaire’s modules what is the perceived value for your movie or your audience’s comments to a particular frame

Questionnaire Modules

Custom questionnaire

Customized open or close-ended questions which you can use to further explore your campaign. The open-ended questions can be subject to sentiment analysis as well!

Heatmap

This feature can highlight the most relevant points within a frame or image. The participants pinpoint the most relevant image (selected by the client) details, giving you a perspective about what is positively or negatively driving the overall impact.

Top of mind associations

The concepts most frequently associated with your brand and ad, and how they are positioned in terms of valence and arousal.

Check out our case studies based on this product