Live Monitoring

Monitor engagement across segments, understand what drives viewers in and out of your channel, and act in real-time to retain and increase your audience.

Suitable for Broadcasters & Producers to test Entertainment content

Methodology

Live broadcast monitoring

Key metrics

Biometrics, Likes & Dislikes, Questionnaires

Key benefits

Emotional and rating timeline

Understand the emotional and rating timeline of your content, understanding the declarative and biometric patterns that lead viewers in and out of your channel;

Audience opinion

Find out your audience opinion about the show, on a second to second basis;

Post-visualization analysis

Post-visualization analysis, that includes the detailed characterization of the emotional timeline of your video, along with the responses to the post-visualization questionnaires;

Main features

Timeline analyses

observe the performance of your content, on a second-by-second basis, and compares the moments of higher vs. low impact.

Custom Audience Response System Definition

Audience Response System Definition

Custom questionnaires

customized open or close-ended questions which you can use to further explore your content. Is your audience willing to buy tickets for your movie or anxious for the series to go live on TV? The open-ended questions can be subject to sentiment analysis as well!

The report

With MindProber’s Live Broadcast Monitoring tool, you can get an overall analysis of your content (such as a soap opera) at the physiological and declarative levels, segmented by age, gender or region.

It allows you to understand the most and least engaging moments and what makes you lose audiences.

Questionnaire Modules

Custom questionnaire

Customized open or close-ended questions which you can use to further explore your campaign. The open-ended questions can be subject to sentiment analysis as well!

Heatmap

This feature can highlight the most relevant points within a frame or image. The participants pinpoint the most relevant image (selected by the client) details, giving you a perspective about what is positively or negatively driving the overall impact.

Top of mind associations

The concepts most frequently associated with your brand and ad, and how they are positioned in terms of valence and arousal.

Check out our case studies based on this product