Live Monitoring and Post Production Optimization

Monitor fan engagement across the sports event. Understand the engagement potential of the different players, commentators and post-production choices.

Suitable for Sports Organization to test Entertainment content

Methodology

Live broadcast monitoring

Key metrics

Biometrics, Likes & Dislikes, Questionnaires

Key benefits

Most engaging players

Understanding who are the most engaging players, commentators or characters of your entertainment content;

Most engaging commentators

Understanding the engagement timeline for the entire race and explore the most engaging angles and commentators to keep high levels of arousal;

Audience's opinion

Find out your audience’s opinion about your content on a second to second basis;

Post-visualization analysis

Post-visualization analysis, that includes the detailed characterization of the emotional timeline of your content, along with the responses to the post-visualization questionnaires

Main features

Timeline analyses

Observe the performance of your content, on a second-by-second basis, and compares the moments of higher vs. low impact, with the emotional arousal of your audience when exposed to the logos;

Machine Learning

With our computer vision algorithm we are able to code and extract visual features from the race, for example from different views (e.g., cockpit vs close-up)

Combination of biometric and declarative responses

With biometrics you can assess the emotional activation across your content. Complement this information with declarative responses to understand its “affective space” – where, on each second, are your segments positioned in terms of intensity and positivity/negativity.

Custom questionnaires

Customized open or close-ended questions which you can use to further explore your content. Is your audience willing to buy tickets for your movie or anxious for the series to go live on TV? The open-ended questions can be subject to sentiment analysis as well!

The report

With MindProber’s Live Monitoring tool, you receive a detailed report of the engagement timeline for the entire sports event.

This tool is a powerful partner to find out the best frames for your edition work.

Choose the most engaging angles,pilots or commentatorsto ensure the high levels of arousal on your audiences.

Questionnaire Modules

Custom questionnaire

Customized open or close-ended questions which you can use to further explore your campaign. The open-ended questions can be subject to sentiment analysis as well!

Brand Associations

The three words (concepts) most frequently associated with your brand and video, and how they are positioned in terms of valence and arousal

Heatmap

This feature can highlight the most relevant points within a frame or image. The participants pinpoint the most relevant image (selected by the client) details, giving you a perspective about what is positively or negatively driving the overall impact.

Check out our case studies based on this product