Drama Testing

How does your media content impact audiences second-by-second?
Understand the emotional timeline of your content, decide if it is ready for release and learn which moments will capture your audiences.

Suitable for Broadcasters & Producers to test Entertainment content

Methodology

digital video testing

Key metrics

Biometrics, Likes & Dislikes, Questionnaires

Key benefits

Engaging actors & characters

Understanding who are the most engaging actors or characters of your entertainment content;

Impact of the narrative

Understand how your narrative is evolving in terms of audience ratings behaviour (positively or negatively);

Audience ratings prediction

Working with us consistently will allow you to actually start predicting the audience ratings – by collecting data from enough episodes and providing us with the respective audience ratings, our team will build personalized machine learning models to help you predict audience losses

Main features

Timeline analyses

observe the performance of your content, on a second-by-second basis, and compares the moments of higher vs. low impact.

Combination of biometric and declarative responses

with biometrics you can assess the emotional activation across your content. Complement this information with declarative responses to understand its “affective space” – where, on each second, are your segments positioned in terms of intensity and positivitynegativity.

Custom questionnaires

customized open or close-ended questions which you can use to further explore your content. Is your audience willing to buy tickets for your movie or anxious for the series to go live on TV? The open-ended questions can be subject to sentiment analysis as well!

The report

With a MindProber’s Drama Testing tool, you can get an overall analysis of your content (such as a soap opera) at the physiological and declarative levels, segmented by age, gender or region.

It allows you to understand the most engaging actors, characters and moments and make the most of them. It offers you as well the capability to predict your audience behaviour – provided we have generated enough data together.

Questionnaire Modules

Custom questionnaire

Customized open or close-ended questions which you can use to further explore your campaign. The open-ended questions can be subject to sentiment analysis as well!

Heatmap

This feature can highlight the most relevant points within a frame or image. The participants pinpoint the most relevant image (selected by the client) details, giving you a perspective about what is positively or negatively driving the overall impact.

Top of mind associations

The concepts most frequently associated with your brand and ad, and how they are positioned in terms of valence and arousal.

Check out our case studies based on this product