Branded Content Optimization

How does your digital video impact audiences second-by-second? Understand the emotional timeline of your video, decide if it is ready for release and learn which moments will capture your audience.

Suitable for Brand to test Entertainment content

Methodology

digital video testing

Key metrics

Overall analysis, Biometrics, Likes & Dislikes, Questionnaires

Key benefits

Content ready for realease

With Branded Content Optimization you can understand the emotional timeline of your video and decide if it is ready for release;

Understand the impact on your audience

Understand if your video is producing a significant impact on your audience;

Brand values

Find out the power of your message and brand values (associated to your brand) and if it gets across in your content;

Global physiological impact

Get comparisons for the global physiological impact of your video, as well as the responses to the post-visualization questionnaires;

Memorable moments

Understand which are the most memorable moments of the content and use them across your strategy (on different platforms).

Main features

Timeline analyses

Observe the performance of your video, on a second-by-second basis, and compares the moments of higher vs. low impact.

Combination of biometric and declarative responses

With biometrics you can assess the emotional activation across your video. Complement this information with declarative responses to understand its “affective space” – where, on each second, are your segments positioned in terms of intensity and positivity / negativity.

Custom questionnaires

Customized open or close-ended questions which you can use to further explore your content. The open-ended questions can be subject to sentiment analysis as well!

The report

Is your message clear? Does your content transmit your brand values? With MindProber’s Branded Content Optimization tool, you can get an overall analysis of your video (for example, an institutional video) at the physiological and declarative levels, segmented by age, gender or region. You also can analyze the power of the message that you want to transmit. All this in addition to classic copy testing measures.

Questionnaire Modules

Custom questionnaire

Customized open or close-ended questions which you can use to further explore your campaign. The open-ended questions can be subject to sentiment analysis as well!

Brand Associations

The three words (concepts) most frequently associated with your brand and video, and how they are positioned in terms of valence and arousal

Heatmap

This feature can highlight the most relevant points within a frame or image. The participants pinpoint the most relevant image (selected by the client) details, giving you a perspective about what is positively or negatively driving the overall impact.

Check out our case studies based on this product