Ad Tracking

You can track the effect of your ad as it is broadcast on live television or digital channels. Monitor panelists as they are exposed. Understand its on-air performance and track it as it gains and loses impact.

Suitable for Brand to test Advertising content

Methodology

Follow my Ad

Key metrics

Overall analysis, Biometrics, Likes & Dislikes, Questionnaires

Key benefits

Track the effectiveness

With Ad Tracking you can track the effectiveness of your ad as it is broadcasted on live television or digital. Monitoring audience as they are exposed;

Ad on-air performance

Understand ad on-air performance, and track it as it gains and loses impact;

Life cycle of your ad

Observe the life cycle of your ad - watching when it starts producing impact on your target audiences and understand when the impact starts to wear off;

Effect of multiple expositions

Understand the impact evaluation at the physiological level and estimate the effect of multiple expositions on ad recall.

Main features

Audio Content Recognition

High performance ACR (Audio Content Recognition) able to detect and tag thousands of ads

Ecological valid context

Data collection in ecologically valid setting, while the audience interacts naturally with their content

Programmatic questionnaires

Programmatic questionnaires (trigger questionnaires on the mobile app after your audience has been exposed to the ad X number of times

The report

The report

The Ad Tracking report gives you an estimate of your ad’s life cycle, allowing you to understand how the different number of exposures changes its impact. It offers you the possibility to test the real impact at the physiological level and estimate the effect of multiple expositions on ad recall and other measures like attitude towards the brand, likability and purchase intent.

Questionnaire Modules

Likeability

How much will your customers like your new ad?

Brand Associations

The three words (concepts) most frequently associated with your brand and video, and how they are positioned in terms of valence and arousal

Heatmap

This feature can highlight the most relevant points within a frame or image. The participants pinpoint the most relevant image (selected by the client) details, giving you a perspective about what is positively or negatively driving the overall impact.

Top of mind associations

The concepts most frequently associated with your brand and ad, and how they are positioned in terms of valence and arousal.

Ad related questions

Customized open or close-ended questions which you can use to further explore your ad. The open-ended questions can be subject to sentiment analysis as well!

Brand Power

How much does your target segment consider your ad to convey your brand.

Brand Attitude

What is the sample attitude towards your brand.

Memory Impact

Does my ad stand out from the others?

Communication

How effective is your ad in conveying the messages you want it to convey.

Check out our case studies based on this product