Ad Insertion

Increase the impact of ads by delivering them in crucial moments of the show. Understand the emotional timeline of the content and decide the right time to insert ads or commercial breaks, based on the level of engagement of your target.

Suitable for Broadcasters & Producers to test Advertising content

Methodology

digital video testing

Key metrics

Biometrics, Likes & Dislikes, Questionnaires

Key benefits

Emotional context impact

Understand the emotional context impact to ensure the best placement of the ad– get your audience when they are bored or highly engaged;

Different segments emotional response

Compare the different segments emotional response and target the moment and content of your ads accordingly;

Main features

Timeline analysis

Observe the performance of your content, on a second-by-second basis, and compares the moments of higher vs. low impact and chose the best moment to insert the ad.

Combination of biometric and declarative responses

With biometrics you can assess the emotional activation across your content. Complement this information with declarative responses to understand its “affective space” – where, on each second, are your segments positioned in terms of intensity and positivity / negativity.

Custom questionnaires

Customized open or close-ended questions which you can use to further explore your content. Does your audience engage or disengage enough to “accept” your ad/product interruption? The open-ended questions can be subject to sentiment analysis as well!

The report

With MindProber’s Ad Insertion report, you can get an overall analysis of the content where you want to insert ads, at the physiological and declarative levels, segmented by age, gender or region.

It allows you to understand the most and less engaging moments to ensure that your target is open to being exposed to your promotional content.

Questionnaire Modules

Custom questionnaire

Customized open or close-ended questions which you can use to further explore your campaign. The open-ended questions can be subject to sentiment analysis as well!

Brand Associations

The three words (concepts) most frequently associated with your brand and video, and how they are positioned in terms of valence and arousal

Heatmap

This feature can highlight the most relevant points within a frame or image. The participants pinpoint the most relevant image (selected by the client) details, giving you a perspective about what is positively or negatively driving the overall impact.

Check out our case studies based on this product