Ad Placement Efficacy

What is the best moment to launch your ad? What about the platform – TV or online? And what is the effect of the schedule?
Understand the emotional timeline of the context content and decide if it is the best place to insert your ad, based on the level of engagement of your target.

Suitable for Broadcasters & Producers to test Advertising content

Methodology

Key metrics

Biometrics, Likes & Dislikes, Questionnaires

Key benefits

Placement context impact

Analyze the placement context of your ad to ensure maximum efficacy.

Global physiological impact of content context

Get comparisons for the global physiological impact of content context, as well as the responses to the post-visualization questionnaires;

Real impact

Find out the real impact of your ad across moments and platforms

Main features

Timeline analysis

Observe the performance of your content, on a second-by-second basis, and compares the moments of higher vs. low impact and chose the best moment to insert your ad.

Combination of biometric and declarative responses

With biometrics you can assess the emotional activation across your content. Complement this information with declarative responses to understand its “affective space” – where, on each second, are your segments positioned in terms of intensity and positivity/negativity.

Custom questionnaires

Customized open or close-ended questions which you can use to further explore your content. The open-ended questions can be subject to sentiment analysis as well!

The report

With MindProber’s Ad Efficacy report, you can get a comparison of the impact of your ad across target groups, as it is broadcasted in different channels and schedules.

Questionnaire Modules

Custom questionnaire

Customized open or close-ended questions which you can use to further explore your campaign. The open-ended questions can be subject to sentiment analysis as well!

Top of mind associations

The concepts most frequently associated with your brand and ad, and how they are positioned in terms of valence and arousal.

Check out our case studies based on this product