The new standard for measuring advertising effectiveness
Measure audiences’ emotional reactions and drive sponsorship value
See how your audience engages with your broadcast second-by-second
The new standard for measuring advertising effectiveness
Measure audiences’ emotional reactions and drive sponsorship value
See how your audience engages with your broadcast second-by-second
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We are happy to announce that Mediaprobe (ex-Mediaprobe) is one of the official sponsors of this year’s Neuromarketing World Forum (NMWF) organized by the Neuromarketing Science & Business Association (NMSBA).
The 10th edition of NMSBA’s flagship event is taking place in Berlin, Germany on 28-30 September. We are thrilled that this in-person event is back and that we will be able to talk neuro, insights & innovation with the great international neuromarketing community.
We invite you to hear Pedro Almeida speak at the EXPO Program on 29 September and meet us and our fellow exhibitors at the NMWF Expo throughout the event.
This year’s theme is “RE-UNITED”, and we are indeed looking forward to reuniting with our colleagues to talk about the latest and greatest developments in the industry, business cases, and more.
The NMWF launched a decade ago in Amsterdam with the idea to create an annual event for everyone interested in the field of neuromarketing. Over the years, the NMWF’s team led by Carla Nagel, Executive Director, has developed an international neuromarketing community that today gathers over 20,000 people from more than 90 countries.
Mediaprobe is a media measurement solution that brings objective emotional engagement metrics to the industry. Mediaprobe captures and analyses audiences’ second-by-second emotional engagement and behavioural responses to media content, from people’s homes.
JustEat Takeaway.com’s Euro 2020 sponsorship efficacy evaluation, Amazon Advertising – Wondery ‘The Emotional Impact of Podcast Advertising’ study on the emotional impact of audio entertainment, ITV & Voltarol ’The Joy of Movement. From campaign creation to emotional engagement’ research, and Formula E live broadcast monitoring are some of the leading media research projects with Mediaprobe as the restech partner.
Add it to your calendar – Neuromarketing World Forum, Berlin, 28-30 September – see you there!
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