Mediaprobe Appoints Marco Pasqualina as CRO

Oct 11, 2022: Portuguese startup Mediaprobe, a real-time media analytics solution that measures the emotional impact of media content, is anchoring its expansion in the U.S. with the appointment of ResTech industry veteran Marco Pasqualina as Chief Revenue Officer.

“From the moment I met him, Marco showed a clear alignment with our vision of what Mediaprobe is and will be,” says Pedro Almeida, PhD, Mediaprobe’s founder and CEO. “Add to that his deep track record and experience, plus the fact that people we trust who have worked with him in the past recommend him very, very highly, and we are confident he will help the company reach its full potential. Having him in the U.S. to oversee growth and ops is an added bonus.”

Marco showed a clear alignment with our vision of what Mediaprobe is and will be.

PEDRO ALMEIDA, FOUNDER AND CEO, Mediaprobe

This is not the first time Pasqualina has expanded European brands into the U.S. He led sales and significantly grew MetrixLab after their initial entrance into the U.S. market with the acquisition of MarketTools. Additionally, he has held sales and leadership positions at Feedback Loop and Toluna, among others, in a career that spans three decades.

“There are a lot of technologies out there … but cool can only get you so far,” Pasqualina says. “What drew me to Mediaprobe is driven by the technology, but also by the value the company provides to its customers. We give them insight into their viewers and create a connection to their media and advertising content that surpasses what’s currently available in the marketplace.

(Content producers and broadcasters) recognize the significance of what Mediaprobe provides to elevate their learning and their thinking.

MARCO PASQUALINA, CRO, Mediaprobe

“We are already providing significant impact to both content producers and broadcasters to improve their broadcasts and increase their advertising value. These organizations all have enhanced data available to them, but they recognize the significance of what Mediaprobe provides to elevate their learning and their thinking.”

restech U.S. Ops