GSR as a measure of Impression Quality at Attention 2024

How do you measure attention? How do you know if your audiences are truly engaged with your content? How do you know if your content drives emotional impact? Here at Mediaprobe, we believe emotional impact is key to unlocking impression quality.

Understanding the true impact of our content can drive advertising effectiveness. Leaning on a database of tens of thousands of biometric data collected from thousands of households exposed daily to video and audio formats, we are closer than ever to an objective, monetizable measure of emotional engagement.

Want to know more?

Mediaprobe will present “Further Developments on the use of GSR as a measure of Impression Quality” at the Attention 2024 conference by the Advertising Research Foundation (ARF).

What’s the presentation about?

• Unveiling the latest results of integrating galvanic skin response (GSR) in measuring ad effectiveness
• Exploring the monetary value of emotional engagement
• Modeling prospective ad effectiveness based on emotional engagement patterns across various audiences and genres

This presentation is part of a broader initiative led by the ARF to validate different attention measurement tools, aiming to enhance advertising effectiveness by better understanding cognition and emotional impact.

Don’t miss this opportunity to gain cutting-edge insights into the future of attention measurement. Connect with our CEO, Pedro Almeida, at the event in New York on May 14, or reach out to us through our contact page to see how you can revolutionize your advertising strategy.

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