FC Porto and Mediaprobe Join Forces for Live Event Measurement

Mediaprobe is set to embark on an innovative project alongside FC Porto, marking a groundbreaking chapter in live event measurement. We are teaming up with our beloved home football/soccer team, FC Porto, to measure the emotional impact of the in-person fan experience during the upcoming game at the iconic Dragon Stadium (Estádio do Dragão).

The heartbeat of this pioneering project lies in our state-of-the-art James Four sensor, a cutting-edge technology that will capture the emotional engagement of spectators throughout the match. As fans immerse themselves in the excitement and drama unfolding on the pitch, our sensor will capture the ebb and flow of their emotional reactions, providing unparalleled insights into the live sports experience.

Our partnership with FC Porto goes beyond collaboration; it signifies our dedication to pushing the limits of technological innovation. Moreover, the project aligns with our vision for the future of live events, where technology unveils new dimensions of interaction between fans and the game in real-time, showcasing the potential for future advancements in how we perceive and engage with live events.

Read more about this groundbreaking project in FC Porto’s official news release.