MindProber and the market research revolution – Business It
Bárbara Silva | December 20, 2017
MindProber is in the spotlight in Portuguese press, on Business IT.
We have created the first automated consumer neuroscience platform, giving media producers and broadcasters the possibility to test their contents before being published.
You may also like…
The Power of an Ad – How Nike Ad Launched a Controversy
Brands usually avoid politics. It’s easier and safer to just maintain a mainstream profile that appeals to everyone – or at least that doesn’t alienate anyone. But in a world increasingly polarized, playing it safe no longer guarantees success or peace of mind. It’s harder not to stand for something. When I say “it’s harder”, […]
Self-regulation of social media – a new challenge for the next 18 years
To think of fake news, and how easily they spread through social media (see Baileigh Allen opinion), it is impossible not associate this phenomenon with the deregulation (the inexistence of policies or a universal code of conduct guiding the work on digital environment, particularly in a day and age when everyone can produce content) of […]
Why do fake news spread fast on social media?
Baileigh Allen has just published a really great piece on the link between fake news, emotional arousal and effective communication (The truth, the whole truth & Nothing but fake news – sigh) She brilliantly bridges the hypothesis that fake stories spread faster on social media due to its emotional component, to the relationship between effective communication, […]