Porto, Portugal – MindProber today announced that Mark Simon will be joining MindProber as Strategic Advisor.
Mark Simon will be bringing his 25+ years’ experience in M&A, go-to-market strategy, and board advisory services to move the company forward on its mission to make the MindProber emotional impact metrics a key component in every part of the media value chain.
Mark has a successful operating career in multiple industries, working in the UK, US, and France. He was an early employee at market research technology platform Toluna, taking the company to 9 figures in revenue and led transformation at public IT SaaS leader Datto. Currently, he is a partner at Traction Advising, a sell-side M&A boutique advisory firm helping SaaS companies to exit. Mark’s portfolio of board advisory positions with early stage technology companies includes Konnecto, VectorScient, and Glimpse.
“I’m delighted to join MindProber as Strategic Advisor,” says Mark. “They are poised to redefine the media measurement industry through measuring emotional impact. Every conversation I have with leadership and their customers reinforces my belief MindProber has a very bright future, and I’m honoured to be part of that.”
“We are excited to have Mark join MindProber as a strategic advisor at this important moment for our company,” says Pedro Almeida, co-founder and CEO at MindProber. “MindProber works with the world’s most innovative media owners, content creators, and sports leagues, and Mark’s expertise and experience are second to none when it comes to taking companies to the next level.”
Nuno Dias, co-founder and CTO at MindProber adds, “Mark will be one of the key people on the productization of MindProber’s upcoming features. His experience and insights into what our clients and partners need, especially those from the sports and market research sectors, will bring us closer to achieving our goals.”
MindProber is a real-time biometric media testing platform that brings objective emotional engagement metrics to the industry. MindProber combines neuroscience, remote sensing, and machine learning to capture and analyse audiences’ second-by-second biometric and behavioural responses to media content, from people’s homes.
JustEat Takeaway.com’s Euro 2020 sponsorship efficacy evaluation, Amazon Advertising – Wondery ‘The Emotional Impact of Podcast Advertising’ study on the emotional impact of audio entertainment, ITV & Voltarol ’The Joy of Movement. From campaign creation to emotional engagement’ research, and Formula E live broadcast monitoring are some of the leading media research projects with MindProber as the restech partner.