LIVE EVENTS & EXPERIENCE
How can you boost fan emotional engagement in live settings?
How can you boost fan emotional engagement in live settings?
Discover the exclusive Mediaprobe Live Events solution to explore the innovation embraced by top media, entertainment, and sports organizations. Download now and contact us to stay ahead of the curve!
Discover the exclusive Mediaprobe Live Events solution
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Audience Engagement Measurement in Live Events
Assessment of audience engagement in live events mainly occurs post-event and is widely based on attendees’ declared satisfaction and feedback.
Live monitoring of the audience as they engage and experience content in loco unlocks implicit insights and, consequently, enables understanding overall engagement, the most impactful moments and spaces, and audience response to different stimuli (from event dynamics, activities, ad placement, sponsor activation, or overall flow across spaces).
Mediaprobe live monitoring enables event organizers and sponsors to measure and maximize audience and/or fans’ emotional engagement to optimize an event’s impact.
Mediaprobe live monitoring enables event organizers and sponsors to measure and maximize audience and/or fans’ emotional engagement to optimize an event’s impact.
MEDIAPROBE LIVE EVENTS
MEDIAPROBE LIVE EVENTS
Can be leveraged for 2 formats of live events
Passive audience events
Measuring audience reaction to content and stimuli (e.g. Talks, Cinema, Concerts, Matches)
Interactive events
Measuring audience & participants’ engagement with localised experiences (Exhibitions, conferences, summits, ...)
