fbpx
EIS Impact Table

Emotional Impact Scoreboard
United States TV properties

Update November 23

    EIS - overall Emotional Impact Score across the entire content
    Peak EIS - the highest peak Emotional Impact Score seen during the content
    Dial - likability as collected by participants interacting with a like/dislike button on their phone while watching the content in real time

Date Show Network EIS Peak EIS Dial
19 November F1 Las Vegas Gran Prix ESPN 477 1,258 0.40
17 November Good Morning America ABC 695 2,125 0.29
15 November Enamorondónos Unimas 579 1,369 0.21
14 November Netflix Cup Netflix 525 1,288 0.46
11 November College Football: Texas @ TCU ABC 449 1,320 0.42
11 November College Football: Michigan @ Penn State FOX 535 1,295 0.33
29 October NFL: NY Jets @ NY Giants CBS 590 1,588 0.68
28 October College Football: Oklahoma @ Kansas FOX 540 1,541 0.42
27 October MLB World Series Game 1 FOX 449 1,246 0.50
26 October FBI True CBS 523 1,264 0.27

Data is collected from Mediaprobe's US panel, comprising of 1,500 panelists across the US

The Mediaprobe Emotional Impact Score (EIS) and Peak EIS reflect the average and maximum emotional responses of each show, including content and commercial breaks.

Do you want to benchmark your target session against other TV properties or ads and determine the overall session impact for commercial efficacy? 


Create comparisons with any competitor and understand what improvements drive success.