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EIS Impact Table

Emotional Impact Scoreboard
United States TV properties

Updated: September 20

    EIS - overall Emotional Impact Score across the entire content
    Peak EIS - the highest peak Emotional Impact Score seen during the content
    Dial - likability as collected by participants interacting with a like/dislike button on their phone while watching the content in real time

Date Show Network EIS Peak EIS Dial
19 September 9-1-1: Lone Star S05E01 FOX 573 1,376 0.87
18 September Academy of Country Music Honors FOX 516 1,122 2.43
16 September Oracle Los Angeles Sail Grand Prix CBS 578 1,223 0.81
15 September Secret Celebrity Renovation S03E06 CBS 548 1,361 4.35
14 September Buddy Games S01E01 CBS 577 1,317 1.04
13 September Masterchef S12E17 FOX 610 1,325 3.61
12 September 2023 MTV VMAs MTV 496 1,284 1.13
10 September The Masked Singer S10E01 FOX 638 1,284 3.81
10 September 2023 FIBA Basketball World Cup Final ESPN2 710 1,624 0.49
03 September NFL 2023 Kickoff Preview FOX 752 1,803 3.09

Data is collected from Mediaprobe's US panel, comprising of 1,500 panelists across the US

The Mediaprobe Emotional Impact Score (EIS) and Peak EIS reflect the average and maximum emotional responses of each show, including content and commercial breaks.

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