Test the impact of your ad across segments and compare it against industry benchmarks. Combine the power of passive and declarative metrics to explore your ad on a second-by-second basis.
‘Ad Testing’ will allow you to answer questions such as:
– Is your ad powerful enough to run?
– Is it producing impact in the moments you intended?
– Which are the most impactful moments?
– Is it optimized for digital?
– Which customer segments is it capturing?
– How do viewers evaluate it?
– Is it memorable?
– Will it drive purchase?
– Will it affect the attitude towards your brand?
– How does it compare against the industry?
Test the impact
of your ad at the physiological (implicit) and declarative levels.
Customize your analysis
segment it, highlight the most interesting points and cross physiological and declarative responses.
Analyse global impact
The ad testing tool tests the effect of your ad using a case-control methodology. Clients are exposed to multiple ads and are never aware of which ads are being tested. We estimate the effect of your ad on brand attitude or purchase intention by using a control, non-exposed, sample.
Full questionnaire customization
We allow you full customization of your questionnaire. Besides giving you standard ad testing modules (memory impact, brand associations, likability, persuasion, branding, communication and brand attitude), we allow you to define your own questions.
We provide you with a panel of 400 testers equipped with our biosensors, along with thousands of others who have the MindProber app. MindProber partners with top panel providers to make sure our sample meets the highest quality standards. You can customize your sample by age, gender, and region, and we give you segmented results according to your definitions.
In your ‘Client Area’
by gender, age, and region
and launch you study
through the mobile app
while are monitored, and answer the questionnaire
MindProber treats the data automatically and you can explore your results