Ad Testing

Which version of your ad will produce the biggest impact on your audience? A|B Testing tool combines the power of implicit and explicit measures to help you reach maximum impact.

Ad Testing

Test the impact of your ad across segments and compare it against industry benchmarks. Combine the power of passive and declarative metrics to explore your ad on a second-by-second basis.



‘Ad Testing’ will allow you to answer questions such as:

–   Is your ad powerful enough to run?
–   Is it producing impact in the moments you intended?
–   Which are the most impactful moments?
–   Is it optimized for digital?
–   Which customer segments is it capturing?
–   How do viewers evaluate it?
–   Is it memorable?
–   Will it drive purchase?
–   Will it affect the attitude towards your brand?
–   How does it compare against the industry?

Test the impact

of your ad at the physiological (implicit) and declarative levels.

Detailed analysis

 of the second-by-second emotional arousal and valence of your ad, comparing activation arches of your ad vs. industry benchmarks.

Customize your analysis

segment it, highlight the most interesting points and cross physiological and declarative responses.

Analyse global impact

at the biometric level, and get estimates of its impact on memory, purchase intention and brand attitude, in addition to current copy testing measures (likability, branding, communication).
Case-control methodology

The ad testing tool tests the effect of your ad using a case-control methodology. Clients are exposed to multiple ads and are never aware of which ads are being tested. We estimate the effect of your ad on brand attitude or purchase intention by using a control, non-exposed, sample.

Full questionnaire customization

We allow you full customization of your questionnaire. Besides giving you standard ad testing modules (memory impact, brand associations, likability, persuasion, branding, communication and brand attitude), we allow you to define your own questions.


We provide you with a panel of 400 testers equipped with our biosensors, along with thousands of others who have the MindProber app. MindProber partners with top panel providers to make sure our sample meets the highest quality standards. You can customize your sample by age, gender, and region, and we give you segmented results according to your definitions.


Upload your ad

In your ‘Client Area’

Define your sample

by gender, age, and region

Customize your sample

and launch you study

Testers are notified

through the mobile app

Testers watch content

while are monitored, and answer the questionnaire

Data analysis

MindProber treats the data automatically and you can explore your results