Neuroscience

Capturing the emotional trip of COVID19

No one in their right mind is saying it is over… most probably far from it actually, but these weeks have been an absolute emotional roller coaster as we watch disease counts and death tolls displayed every day on national television, and start to see some light as some countries flatten the curve. With so […]

Game of Thrones Season 8 Premiere: Emotion by the Second

The anxiety was at impressive levels, the speculation about who will win the throne has inflamed social media and HBO’s streaming outage almost overshadowed the debut of the series’ last season. While waiting for winter, we partnered with Mindprober to do a live monitoring study of the first episode premiere, leveraging their scalable biometrics data […]

The most engaging details of the red carpet

A few days after the Oscars Night, we bring you a different perspective of the dresses and dapper tuxedos from the red carpet. From bright pink to dark black, from the eccentric to the more discreet, everyone has a few seconds under the spotlight, even those not among the nominees. We embodied the character of […]

Risk assessment and decision-making

How do we decide? What shapes our decisions? Are our decisions mainly deliberative and rational? Or do we act on our feelings? Today, we will share with you an overview of the building blocks associated with decision-making processing. Decision-making involves the ability to choose from different available alternatives on the basis of a subjective value. […]

The potential in James One

James One was designed and released to be used by panelists. It has been doing great for the last 8 months having acquired biometric data in thousands of study participations. It measures heart rate – the number of times your heart beats per minute – an important index in the study of emotions. In addition, […]

A good story is worth more than the words it takes to tell it

Understanding what triggers emotional activation on different audiences is essential for an ad campaign to be successful. There are several components that we need to take into account, such as music (The late Oscar’s night show with…MindProber), to analyze the emotional impact of an ad, and it’s important to understand how each one helps create more […]

A New Age for Automated Consumer Neuroscience: Bringing Credibility, Speed and Scale to the Picture

The end of the year calendar has been particularly full at MindProber – after our trip to Mexico to present our case study, it was time to head to Chicago to participate in the IIeX Behavior event. In a conference full of great content dedicated to the measurement of behavior in its multiple dimensions, we […]

The brain science behind storytelling – part II (and sort of a use-case)

A while ago, I wrote about my presentation at Unilever about the brain and storytelling. Here’s the second part to the story… If you recall the post, I ended up defending the view that we like narratives because building stories allow us to make sense of the world and ourselves, and that this is an […]

What does impact look like? Declarative and physiological signatures of successful commercials

After the last post from our CEO, it’s time for you to meet another (and not the last of us either) Pedro from MindProber: Pedro Chaves, Head of Research. Just last week we presented at the AMAI IDEAS event that took place in the City of Mexico, during the 25th and 26th. After a quick […]

The brain science behind storytelling – Part 1

Our friends from Unilever have invited us for a session on the brain science behind storytelling, along with a showcase of part of the pilot we did with them. In the upcoming two posts I’ll be telling about the stuff I showed them. Although the link was not immediately evident, it turned out as a […]