Neuroscience

Risk assessment and decision-making

How do we decide? What shapes our decisions? Are our decisions mainly deliberative and rational? Or do we act on our feelings? Today, we will share with you an overview of the building blocks associated with decision-making processing. Decision-making involves the ability to choose from different available alternatives on the basis of a subjective value. […]

The potential in James One

James One was designed and released to be used by panelists. It has been doing great for the last 8 months having acquired biometric data in thousands of study participations. It measures heart rate – the number of times your heart beats per minute – an important index in the study of emotions. In addition, […]

Performance in data visualization

The MindProber Reporting tool has multiple visualization options regarding the data collected during the study. The most problematic section in terms of performance was the Timeline Analysis, and that’s what we will cover on this post, what were the problems and how we manage to solve them. Performance is crucial in order to create a […]

Is your ad engaging enough to create a real connection with your audience?

After giving you some ideas about our live TV monitoring products we want to show you the virtues of our Ad testing tools. When a marketeer or a creative team are producing a new ad, there are several fundamental guidelines that should be on their minds: the target, the storytelling, the emotions that the ad […]

UX on data science visualization – MindProber vision (part III )

At last but not least, let’s talk about the “Overall Summary” and “Questionnaires” sections. The ‘Overall Summary’ (Ad Testing and A/B Testing) was created to present metrics in comparison to industry benchmarks. Here, the customer can, through a simple graph, see the ranking of the analyzed content against other benchmarked contents. For a faster analysis, […]

UX on data science visualization – MindProber vision
(part II)

The first section and the most complex of MindProber dashboard is ‘Time Analysis’ – where, in a second-by-second basis, the client can observe the performance of the media content and the moments with higher vs. low impact. This section was particularly challenging due to the high volume of information to be displayed – biometric data […]

UX on data science visualization – MindProber vision (part I)

How to develop MindProber dashboard to create a simple and intuitive platform, where the data could be read and analyzed by both, marketing and research teams? Well, the challenge was ambitious:   1.    to develop a dashboard that allows the client to create and launch studies autonomously; 2.    to design a platform where the data […]

Tiny Details Can Make or Break a TV AD

When creating an advertising campaign we’re often confronted with choices: should we go with a female character or a male one? The music: soft or upbeat? It’s better to place the brand logo upfront or right on the end of the commercial? While some issues might seem trivial, the tiniest detail decides between a winning […]

MindProber and audience behavior – presenting our Live Broadcast Monitoring

MindProber has been working hard on several different products to test your media content, aiming from the get got at giving you access to biometrics-powered insights. And as the technology moves forward, so does research – and throughout the last year, we have found (and so have our first lucky clients) that our technology and […]

Why do fake news spread fast on social media?

Baileigh Allen has just published a really great piece on the link between fake news, emotional arousal and effective communication (The truth, the whole truth & Nothing but fake news – sigh) She brilliantly bridges the hypothesis that fake stories spread faster on social media due to its emotional component, to the relationship between effective communication, […]

Are you choosing your ad version based on hunches? Not with MindProber’s A/B Testing

How many times did you ask yourself what’s the best version of your ad? Many, we imagine! During the creative or production process for an ad campaign, there’s a lot of things to discuss –  creating the story, defining the characters, the scenarios and the music, all should blend perfectly to convey the message and […]

A good story is worth more than the words it takes to tell it

Understanding what triggers emotional activation on different audiences is essential for an ad campaign to be successful. There are several components that we need to take into account, such as music (The late Oscar’s night show with…MindProber), to analyze the emotional impact of an ad, and it’s important to understand how each one helps create more […]

Fast and Accurate – how MindProber collected 500 scientifically valid neuroscience data points in a month

At MindProber we worked hard to reach a goal – finishing the first trimester of the year with 250 distributed sensors, 150 people equipped with our mobile application and more than 500 biometric and declarative data collections in just one month. Netquest – a successful partnership As promised we work with top panel providers, to […]

The late Oscar’s night show with… MindProber

Oscar’s night is here, and while Hollywood is focused on the best film, the best actress, and actor, the best soundtrack winners, we at MindProber, show you a glimpse of the role emotional timelines play when building Oscar-favourite trailers. Impactful and highly performing trailers are usually a good predictor of box-office success, and the emotional […]

James One has arrived!

It has been 6 intensive and busy months at Mindprober! In what regards to hardware, we have been developing James One, the slickest biometric sensor on the market! James One feeds our media testing platform with medical grade physiological signals to let you know the emotional impact of your content. Let’s look at it in […]

A New Age for Automated Consumer Neuroscience: Bringing Credibility, Speed and Scale to the Picture

The end of the year calendar has been particularly full at MindProber – after our trip to Mexico to present our case study, it was time to head to Chicago to participate in the IIeX Behavior event. In a conference full of great content dedicated to the measurement of behavior in its multiple dimensions, we […]

The brain science behind storytelling – part II (and sort of a use-case)

A while ago, I wrote about my presentation at Unilever about the brain and storytelling. Here’s the second part to the story… If you recall the post, I ended up defending the view that we like narratives because building stories allow us to make sense of the world and ourselves, and that this is an […]

The brain science behind storytelling – Part 1

Our friends from Unilever have invited us for a session on the brain science behind storytelling, along with a showcase of part of the pilot we did with them. In the upcoming two posts I’ll be telling about the stuff I showed them. Although the link was not immediately evident, it turned out as a […]