Your Halloween nightmare was …
Halloween is the advertising prelude before the apotheotic Christmas season, where advertisement and entertainment investment across the world, particularly the US, goes sky high. This year, at MindProber, we wanted to know which is the best trailer of the season. Well, maybe not the best, but the most thrilling of this Halloween! Methodology We tested […]
Interpreting MindProber’s behavioral heatmaps
After dissecting the timeline results from our recent Moto GP Study, let’s explore a new technology we are working on, striving to bring our clients new and better approaches to explore their content. This was the first live test of our new behavioral heatmap tool, a simple yet powerful feature that can highlight the most […]
Live sports under analysis: how do you build your race for engagement?
Live sports are events that can bring together thousands of people, and a primal attention grabber. Everyone enjoys the adrenaline caused by these events – and now we can measure it. For broadcasters, the main challenge comes from guaranteeing that the experience conveyed is optimal for the audience – ensuring that they FEEL what is happening as […]
Do you really know your audience? At MindProber we can actually predict it
What’s the best landscape shot to fill your action paced soap opera? Who’s the most engaging actor, driving emotions through the roof? Don’t trust your instincts about your audience – test your content and predict their reactions. The research possibilities in the hands of content producers and broadcasters have changed and it is not possible […]
A good story is worth more than the words it takes to tell it
Understanding what triggers emotional activation on different audiences is essential for an ad campaign to be successful. There are several components that we need to take into account, such as music (The late Oscar’s night show with…MindProber), to analyze the emotional impact of an ad, and it’s important to understand how each one helps create more […]
Four essential steps to keep a motivated panel
Our days at MindProber are always exciting, with different challenges for the development department or the electronics experts. But the biggest one is to keep our community motivated and informed about the correct utilization of our technology. We have put together a set of golden rules that will help the market research companies to keep […]
James One has arrived!
It has been 6 intensive and busy months at Mindprober! In what regards to hardware, we have been developing James One, the slickest biometric sensor on the market! James One feeds our media testing platform with medical grade physiological signals to let you know the emotional impact of your content. Let’s look at it in […]
What does impact look like? Declarative and physiological signatures of successful commercials
After the last post from our CEO, it’s time for you to meet another (and not the last of us either) Pedro from MindProber: Pedro Chaves, Head of Research. Just last week we presented at the AMAI IDEAS event that took place in the City of Mexico, during the 25th and 26th. After a quick […]