Case studies

An x-ray of a football game – the power of Cristiano Ronaldo’s image

Building on the experience we are gaining from monitoring live sports such as F1 or MotoGP, this time we turned our attention to football. The Champions League is one of the most valuable football championships in the world, transacting billions of euros in media rights alone. So, we turned to football, in a partnership with […]

Your Halloween nightmare was …

Halloween is the advertising prelude before the apotheotic Christmas season, where advertisement and entertainment investment across the world, particularly the US, goes sky high. This year, at MindProber, we wanted to know which is the best trailer of the season. Well, maybe not the best, but the most thrilling of this Halloween! Methodology We tested […]

Live sports under analysis: how do you build your race for engagement?

Live sports are events that can bring together thousands of people, and a primal attention grabber. Everyone enjoys the adrenaline caused by these events – and now we can measure it. For broadcasters, the main challenge comes from guaranteeing that the experience conveyed is optimal for the audience – ensuring that they FEEL what is happening as […]

Does traditional brand placement still work?

With the digital boom of the 21st century, the attention focus starts to shift – huge developments came for content, metrics and targeting for digital channels. The advantages are clear and very marked in the industry – it’s fundamentally cheaper than announcing on TV and the potential reach is much higher. But should television be […]

Do you really know your audience? At MindProber we can actually predict it

What’s the best landscape shot to fill your action paced soap opera? Who’s the most engaging actor, driving emotions through the roof? Don’t trust your instincts about your audience – test your content and predict their reactions. The research possibilities in the hands of content producers and broadcasters have changed and it is not possible […]