Rugby World Cup 2023 Scores a Try on UK Television during First Weekend

The Rugby World Cup 2023 kicked off last week with a captivating clash between hosts France and formidable opponents New Zealand. In a thrilling encounter, France emerged victorious, securing a 27-13 win over the All Blacks. This electrifying start set the tone for not only a great month of rugby but also some key audience […]

Did Donald Trump and Tucker Carlson Trump Fox News and the GOP Debate?

Republican Primaries: Did Donald Trump and Tucker Carlson Trump Fox News and the GOP Debate? – Audience Emotional Engagement Analysis In card games, trumping refers to playing a higher-value card of the same suit as your opponent’s. In politics, it can mean outdoing rivals by staging a more attention-grabbing event. Donald Trump and Tucker Carlson […]

The Most Engaging Shows on US TV: July 2023

Following our first analysis of the most engaging TV shows on US television in June, it is time to look at what programs captivated and engaged viewers in July. Before delving deeper into the most engaging shows, one thing stood out in July: ABC dominated the emotional impact sphere, taking the top spot on each of […]

Why Brands Should Bet on Women’s Soccer Games

The beautiful game. Soccer or football, the world’s most beloved sport, is booming in popularity, and nowhere is this trend more pronounced than in the incredible growth that women’s soccer has been experiencing around the globe. Starting this week, the world of sports will be focused on the 2023 FIFA Women’s World Cup, which takes […]

The Most Engaging TV Shows in the US: June 2023

Can you guess which were the most engaging TV shows in the US in June 2023? With ever-increasing competition for viewership among networks vying to engage their audiences, it is important to understand how engaging content is and how it impacts audiences. Since the launch of our EIS Scoreboard in early May, we have monitored […]

Emotional Impact Scoreboard – Track and Benchmark Entertainment and Sports Content 

10 May 2023, Porto, MindProber Emotional Impact Scoreboard – In the world of media production and advertising, creating compelling content that resonates with your target audience is critical to success and driving positive business outcomes. In a landscape cluttered with content options and media channels, creating and delivering content that stands out and provides value to […]

Selective Outrage: What’s worth more on a Live Stream, a Slap or a Joke?

Will Smith slapping Chris Rock at the Oscars last year was the most infamous moment on live television in the last two decades. The comedian returned a year later with his new show, “Selective Outrage,” the first-ever Netflix live broadcast, and he wasn’t shy about discussing what happened. So, which moment had a greater emotional […]