Keir Starmer Was the Clear Winner in the BBC Debate With an Affective Score of 53 vs. 41 For Sunak

Keir Starmer Was the Clear Winner in the BBC Debate, Mediaprobe

BBC Head-to-Head Debate, 26th June Taking into account voters’ emotional response while watching the BBC debate, voters responded more favourably to the Labour leader’s comments on all topics, including amongst Undecided voters, making Keir Starmer the clear winner and his performance more likely to impact voter behaviour effectively Findings, which if extrapolated to the reception […]

Peak Sports Emotions at UEFA Euro 2024, Round of 16

Mediaprobe Peak Sports Emotions Uefa Euro 2024

In the high-stakes arena of UEFA Euro 2024, fans experienced a whirlwind of emotions, particularly during the Round of 16 matches between England and Slovakia and Portugal and Slovenia. Mediaprobe highlighted two moments that stood out as epitomes of “peak sports emotions.” These events not only underscored the dramatic nature of football but also demonstrated […]

The Power of Live Content: How UEFA Euro 2024 Outperforms Standard TV

The UEFA Euro 2024 tournament has truly engaged viewers with its captivating power to stir the emotions of football/soccer fans right from the start. Live sports are an integral part of the television experience, delivering the excitement of real-time events directly into our homes. Emotion plays a pivotal role in the sports world and industry, […]

Arena of Emotions: UEFA Euro 2024 Opening Match

From day 1 UEFA EURO 2024 is living up to expectations as an arena of emotions — from shouts of joy to cries of sadness as fans of football/soccer gather for 30 days of pure magic. So, how did fans engage with the UEFA Euro 2024 opening match? There’s no doubt audiences were captivated and […]

Emotional Highs and Lows: The Unforgettable Moments of Eurovision Song Contest 2024

The 2024 Eurovision Song Contest outshined last year’s event in terms of engagement among viewers. Switzerland’s winning moment was a highlight, evoking strong emotions. However, the broadcast’s most impactful moment was probably not what everyone had expected. Can you guess which moment it was? Keep on reading to find out. Eurovision Song Contest 2024 broadcast […]

Oscars 2024 — Lights, Camera, Emotion: A Night of Hollywood Spectacle

Oscars 2024 — Hollywood’s Biggest Night happened last Sunday, March 10th, 2024, and did not disappoint its loyal audience.  Oppenheimer stole the show with 7 Oscars, including Best Actor, Best Directing, and Best Picture. Jimmy Kimmel successfully hosted the biggest awards ceremony in the movie industry for the fourth time. From predictable and unpredictable award […]

US TV Highlights October 2023

Following our past analysis of some notable and spotlight-worthy shows on US television, we now explore US TV Highlights from October 2023. For the third consecutive time, FOX deserves two mentions when it comes to Scripted and Sports Shows. The premiere of the 35th season of The Simpsons, and the college football game between Ohio […]

The Most Engaging Shows on US TV: September 2023

Following the past analysis of the most captivating shows on US television, we put our focus on the programs that more heavily engaged viewers in September 2023. FOX once again secured two of the TOP 3 categories, conquering the most engaging Scripted show with 9-1-1: Lone Star’s Season 5 Premiere and the most engaging Unscripted show, with the premiere of the new […]

From Engagement to Conversion: The Role of Attention in Advertising – Interview Recap

Irina Dzyubinsky, Mediaprobe’s Head of Partnerships for Realeyes’ Attention Leaders series Earlier this year, Irina Dzyubinsky together with Keith O’Brien from Realeyes explored the evolving landscape of attention measurement in advertising, shedding light on its significance, challenges, and potential impact on both advertisers and publishers. Here’s our recap of the key takeaways. Watch the full interview on YouTube and read on Realeyes’ blog. Importance of […]

The Most Engaging Shows on US TV: August 2023

Following our past analysis of the most engaging shows on US TV, we now focus on the programs that most captivated and engaged spectators in August 2023. FOX managed to secure two of the TOP 3 categories, winning the spot of most engaging unscripted show with the First GOP Debate and the most engaging sports […]