UCL Final 2022 Broadcast - Broadcaster Optimizes Content Using Mediaprobe

Case Study

Entertainment/Live sports

Broadcasters, Sports Organizations, Brands

Grow audience / fan base

Content Optimization

The UEFA Champions League Final is a unique and, arguably, one of the biggest sports events of the year. However, was the UCL Final 2022 broadcast truly the champion of engagement?

Our broadcaster client wanted to employ cutting-edge media measurement to determine which broadcast choices emotionally engaged viewers and left them glued to their seats, so the data can be used to make more informed future production decisions. Mediaprobe was asked to ascertain how the 2022 UCL final broadcast scored.

Explore the insights into:  

  • UCL Final 2022 vs. major live sports broadcasts engagement 
  • Top match moments 
  • How our client leverages Content Optimization

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