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Do you really know your audience? At MindProber we can actually predict it

Do you really know your audience? At MindProber we can actually predict it

What’s the best landscape shot to fill your action paced soap opera? Who’s the most engaging actor, driving emotions through the roof? Don’t trust your…
Self-regulation of social media – a new challenge for the next 18 years

Self-regulation of social media – a new challenge for the next 18 years

To think of fake news, and how easily they spread through social media (see Baileigh Allen opinion), it is impossible not associate this phenomenon with…
Why do fake news spread fast on social media?

Why do fake news spread fast on social media?

Baileigh Allen has just published a really great piece on the link between fake news, emotional arousal and effective communication (The truth, the whole truth &…
The Best World Cup Ads from Portugal

The Best World Cup Ads from Portugal

While the World Cup is still going, we already have the final results of MindProber’s football ads competition. We tested the ads – using our…