No one in their right mind is saying it is over… most probably far from it actually, but these weeks have been an absolute emotional roller coaster as we watch disease counts and death tolls displayed every day on national television, and start to see some light as some countries flatten the curve. With so […]
The impact of the context in which TV ads are displayed is a major area in academic advertising research. Variables such as programming, format, and familiarity with the content, have been analysed in experimental studies, which normally use self-report measures (e.g. ad likability, recall) as outcome variables. One important meta-analysis (Kwon, King, Nyilasy, and Reid, […]
They say that the first is never forgotten. Well, this was a first for us… and what an unbelievable day for the motorsport community! Formula1 was ready to start the 2020 season with the opening race in Australia. Unfortunately, the spread of the coronavirus has put the season on pause and forced the world to […]
The anxiety was at impressive levels, the speculation about who will win the throne has inflamed social media and HBO’s streaming outage almost overshadowed the debut of the series’ last season. While waiting for winter, we partnered with Mindprober to do a live monitoring study of the first episode premiere, leveraging their scalable biometrics data […]
[2021 stats update] Building on the experience we are gaining from monitoring live sports such as F1 or MotoGP, this time we turned our attention to football and in a partnership with Eleven Sports. The Champions League is one of the most valuable football championships in the world, transacting billions of euros in media rights alone. The emotions of football fans are a new currency that should be […]
A few days after the Oscars Night, we bring you a different perspective of the dresses and dapper tuxedos from the red carpet. From bright pink to dark black, from the eccentric to the more discreet, everyone has a few seconds under the spotlight, even those not among the nominees. We embodied the character of […]
How do we decide? What shapes our decisions? Are our decisions mainly deliberative and rational? Or do we act on our feelings? Today, we will share with you an overview of the building blocks associated with decision-making processing. Decision-making involves the ability to choose from different available alternatives on the basis of a subjective value. […]
James One was designed and released to be used by panelists. It has been doing great for the last 8 months having acquired biometric data in thousands of study participations. It measures heart rate – the number of times your heart beats per minute – an important index in the study of emotions. In addition, […]
The MindProber Reporting tool has multiple visualization options regarding the data collected during the study. The most problematic section in terms of performance was the Timeline Analysis, and that’s what we will cover on this post, what were the problems and how we manage to solve them. Performance is crucial in order to create a […]
Halloween is the advertising prelude before the apotheotic Christmas season, where advertisement and entertainment investment across the world, particularly the US, goes sky high. This year, at MindProber, we wanted to know which is the best trailer of the season. Well, maybe not the best, but the most thrilling of this Halloween! Methodology We tested […]