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Risk assessment and decision-making

Risk assessment and decision-making

How do we decide? What shapes our decisions? Are our decisions mainly deliberative and rational? Or do we act on our feelings? Today, we will…
The potential in James One

The potential in James One

James One was designed and released to be used by panelists. It has been doing great for the last 8 months having acquired biometric data…
Performance in data visualization

Performance in data visualization

The MindProber Reporting tool has multiple visualization options regarding the data collected during the study. The most problematic section in terms of performance was the…
Your Halloween nightmare was …

Your Halloween nightmare was …

Halloween is the advertising prelude before the apotheotic Christmas season, where advertisement and entertainment investment across the world, particularly the US, goes sky high. This…