Case studies Consumer Behavior Market Research

An X-ray of a Football Game – The Power of Cristiano Ronaldo ’s Image

By Pedro AlmeidaEdited by Ana Jovanoski [2021 stats update] Building on the experience we are gaining from monitoring live sports such as F1 or MotoGP, this time we turned our attention to football and in a partnership with Eleven Sports.   The Champions League is one of the most valuable football championships in the world, transacting billions of euros in media rights alone. The emotions of […]

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IIEX Behavior 2017 MindProber meta-analysis biometrics use

IIeX Behavior 2017, Meta-Analysis on the Use of Biometrics Data to Measure Emotional States Highlights

By Pedro ChavesEdited by Ana Jovanoski  The end of 2017 was particularly busy at MindProber – after our trip to IDEAS AMAI 2017, Mexico to present our case study, it was time to head to Chicago. We participated in the 2017 IIeX Behavior event and the plenary session on Behavioral Science in Advertising & Brand Building. In a conference […]

Advertising Case studies Consumer Behavior Market Research Neuroscience Science

The Brain Science Behind Storytelling and Details from an Ad Success Case Study

By Pedro Almeida Edited by Ana Jovanoski Our friends from Unilever Portugal invited us for a session on the brain science behind storytelling, along with a showcase of part of the pilot we did with them. Although the link was not immediately evident, it turned out as a great opportunity to present research on why we, as humans, build stories, […]

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