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Stewart Mison Joins MindProbe as VP of Sports

Stewart Mison Joins MindProber as VP of Sports

Porto, Portugal – MindProber today announced that Stewart Mison will be joining MindProber as Vice President of MindProber Sports. Stewart Mison will bring his experience and insights into the sports and entertainment media and related properties to MindProber. Not only will he be the key person to support MindProber’s growing sports vertical, but also the […]

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Mark Simon joins MindProber

Mark Simon Joins MindProber as Strategic Advisor

Porto, Portugal – MindProber today announced that Mark Simon will be joining MindProber as Strategic Advisor. Mark Simon will be bringing his 25+ years’ experience in M&A, go-to-market strategy, and board advisory services to move the company forward on its mission to make the MindProber emotional impact metrics a key component in every part of […]

Case studies Consumer Behavior Market Research
The-Power-of-Cristiano-Ronaldos-Image

An X-ray of a Football Game – The Power of Cristiano Ronaldo ’s Image

By Pedro AlmeidaEdited by Ana Jovanoski [2021 stats update] Building on the experience we are gaining from monitoring live sports such as F1 or MotoGP, this time we turned our attention to football and in a partnership with Eleven Sports.   The Champions League is one of the most valuable football championships in the world, transacting billions of euros in media rights alone. The emotions of […]

Advertising Neuroscience News
IIEX Behavior 2017 MindProber meta-analysis biometrics use

IIeX Behavior 2017, Meta-Analysis on the Use of Biometrics Data to Measure Emotional States Highlights

By Pedro ChavesEdited by Ana Jovanoski  The end of 2017 was particularly busy at MindProber – after our trip to IDEAS AMAI 2017, Mexico to present our case study, it was time to head to Chicago. We participated in the 2017 IIeX Behavior event and the plenary session on Behavioral Science in Advertising & Brand Building. In a conference […]

Advertising Case studies Consumer Behavior Market Research Neuroscience Science
MindProber-brain-science-storytelling-ad-success

The Brain Science Behind Storytelling and Details from an Ad Success Case Study

By Pedro Almeida Edited by Ana Jovanoski Our friends from Unilever Portugal invited us for a session on the brain science behind storytelling, along with a showcase of part of the pilot we did with them. Although the link was not immediately evident, it turned out as a great opportunity to present research on why we, as humans, build stories, […]