AJ Johnson appointed as COO at Mediaprobe

Mediaprobe Appoints AJ Johnson as COO

We are thrilled to announce the appointment of AJ Johnson, former Kynetec Global Operations Executive Director, into the new role of Chief Operating Officer at Mediaprobe. AJ Johnson most recently held the position for ten years as Executive Director, Global Operations at agricultural market research specialists, Kynetec. Prior to Kynetec, AJ had senior operations, technology, […]

News Startup
Our first week as Mediaprobe

Our First Week as Mediaprobe

Last week was an eventful one at Mind… sorry, Mediaprobe. We began by announcing our rebranding, followed by our participation in two important industry conferences to showcase our innovative work in media measurement, and concluded with Mediaprobe being selected to be a part of the most recent cohort of one of Portugal’s most important scaleup […]

Irina Dzyubinsky CPO MindProber

MindProber Continues Building Stellar Team by Appointing Expert Irina Dzyubinsky as Chief Product Officer

MindProber, a real-time media measurement solution that measures the emotional impact of media content, takes the next step in establishing its metrics in the media measurement space with the appointment of industry expert Irina Dzyubinsky as Chief Product Officer reporting to our co-founder and CEO Pedro Almeida. She comes to us from Oracle Moat, where […]

Market Research
drop the biometrics term in market research pedro almeida ceo mindprober

Use of “Biometrics” in Market Research: We Should Drop the “Biometrics” Term 

“Biometrics” in Market Research – The UK’s Information Commissioner’s Office (ICO) posted a communication about the need for companies to assess the claims and scientific evidence produced by biometric vendors, as not all those claims have enough scientific support behind them. Mike Stevens correctly pointed out the potential impact that this warning might have on […]

Stewart Mison Joins MindProbe as VP of Sports

Stewart Mison Joins MindProber as VP of Sports

Porto, Portugal – MindProber today announced that Stewart Mison will be joining MindProber as Vice President of MindProber Sports. Stewart Mison will bring his experience and insights into the sports and entertainment media and related properties to MindProber. Not only will he be the key person to support MindProber’s growing sports vertical, but also the […]

Mark Simon joins MindProber

Mark Simon Joins MindProber as Strategic Advisor

Porto, Portugal – MindProber today announced that Mark Simon will be joining MindProber as Strategic Advisor. Mark Simon will be bringing his 25+ years’ experience in M&A, go-to-market strategy, and board advisory services to move the company forward on its mission to make the MindProber emotional impact metrics a key component in every part of […]

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