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The Power of Content – Create Emotion and Drive Advertising ROI, Mediaprobe at the ARF OTT 2023

Latest update Once again, advertisers, agencies, media companies, research companies, and ad tech are brought together by the ARF into one conversation about “Navigating the evolving media landscape”. This year’s ARF OTT event will provide research-based insights on viewer behavior, cross-platform measurement solutions, advertising innovation, LGBTQ+ representation, and improving the effectiveness of promotions. As part […]

News
Mediaprobe CEO Pedro Almeida to Present at ARF OTT 2023 - Applying Out-of-Lab Biometric Measurement to Understand and Enhance TV Content and Promotions

Understand and Enhance TV Content and Promotions with Out-of-Lab Biometric Measurement – Mediaprobe at the ARF OTT 2023

Once again, advertisers, agencies, media companies, research companies, and ad tech are brought together by the ARF into one conversation about “Navigating the evolving media landscape”. The ARF OTT 2023 event will provide research-based insights on viewer behavior, cross-platform measurement solutions, advertising innovation, LGBTQ+ representation, and improving the effectiveness of promotions. As part of the […]

News
AJ Johnson appointed as COO at Mediaprobe

Mediaprobe Appoints AJ Johnson as COO

We are thrilled to announce the appointment of AJ Johnson, former Kynetec Global Operations Executive Director, into the new role of Chief Operating Officer at Mediaprobe. AJ Johnson most recently held the position for ten years as Executive Director, Global Operations at agricultural market research specialists, Kynetec. Prior to Kynetec, AJ had senior operations, technology, […]

News Startup
Our first week as Mediaprobe

Our First Week as Mediaprobe

Last week was an eventful one at Mind… sorry, Mediaprobe. We began by announcing our rebranding, followed by our participation in two important industry conferences to showcase our innovative work in media measurement, and concluded with Mediaprobe being selected to be a part of the most recent cohort of one of Portugal’s most important scaleup […]

News
Irina Dzyubinsky CPO MindProber

MindProber Continues Building Stellar Team by Appointing Expert Irina Dzyubinsky as Chief Product Officer

MindProber, a real-time media measurement solution that measures the emotional impact of media content, takes the next step in establishing its metrics in the media measurement space with the appointment of industry expert Irina Dzyubinsky as Chief Product Officer reporting to our co-founder and CEO Pedro Almeida. She comes to us from Oracle Moat, where […]

Market Research
drop the biometrics term in market research pedro almeida ceo mindprober

Use of “Biometrics” in Market Research: We Should Drop the “Biometrics” Term 

“Biometrics” in Market Research – The UK’s Information Commissioner’s Office (ICO) posted a communication about the need for companies to assess the claims and scientific evidence produced by biometric vendors, as not all those claims have enough scientific support behind them. Mike Stevens correctly pointed out the potential impact that this warning might have on […]

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