Will Smith slapping Chris Rock at the Oscars last year was the most infamous moment on live television in the last two decades. The comedian returned a year later with his new show, “Selective Outrage,” the first-ever Netflix live broadcast, and he wasn’t shy about discussing what happened. So, which moment had a greater emotional […]
Brands shell out millions of dollars for a 30-second commercial slot during the TV mega-event that is the Super Bowl. And many brands tap celebrities to be the faces of their Super Bowl ads, hoping their fame and likeability will translate to the brand. But does celebrity endorsement really work? Not necessarily, according to MindProber’s […]
As promised in our Super Bowl LVII emotional impact analysis, we’re back from the Big Game with our Super Bowl ad analysis. We all know the Super Bowl has become the pinnacle of the advertising industry, and throughout the years, people have remembered the ads that kept viewers glued to their screens during commercial breaks […]
With the Kansas City Chiefs defeating the Philadelphia Eagles 38–35, Super Bowl LVII will likely be remembered for stellar performances from both quarterbacks, some late-game drama, and a halftime show by the stunning and daring Rihanna. Thanks to our U.S. panel, MindProber was well-prepared to measure everything. We provided a rich, second-by-second analysis of viewers’ […]
As the World Cup moves along to its final stages, we’ve updated our TOP 5 impactful moments of the 2022 World Cup, with data from Matchday 2 of the group stage, to the Last 16 matches. Once again, it’s a goal from Portugal that takes the top spot. Gonçalo Ramos’s first goal in the Last […]
Sports are all about emotion. Whether the emotion of the players on the field or the cheering fans in the stands, to the emotions that grab viewers’ attention in millions of homes around the World. Few sporting events can compete with the FIFA World Cup’s ability to draw a large audience from all over the […]
MindProber’s UK home panel agrees with the Sky News Battle for Nº10 live audience: Rishi Sunak won the Conservative debate! In a session where UK registered voters followed the debate live while wearing MindProber’s sensor and mobile app, the former Chancellor of the Exchequer registered a more emotionally balanced performance compared to his rival and […]
- 1
- 2