Emotional impact
unlocks Impression quality

Emotional impact unlocks Impression quality

Not all impressions are created equal. Measure how your audience reacts to media in real time with Mediaprobe.

Go beyond legacy measurement

Mediaprobe Next Gen Media Measurement

Mediaprobe Emotional Impact Scoreboard

*US TV shows monitored over the last week. Mediaprobe Norm is the avg. EIS for prime-time US TV shows.

We are measuring the most relevant shows of the week and this is how they perform.
Is your content not featured? Interested in past shows?

Power of audio IP

Mediaprobe EIS is the only engagement metric for audio truly comparable across media. Demonstrate the power of your audio IP and its unmatched opportunity for advertisers to connect with your listeners on a deeper emotional level.

Peak EIS moments in sports properties

Peaks represent moments of high emotional impact that produce long-lasting effects on the audience, and ones that brands want to be associated with. Identify the most impactful sports TV properties and get insights to help you plan your upcoming media spend.

Leverage emotional impact for

Leverage emotional impact for

Ad Performance

Ad Performance

See how your audience truly engages with your ads and learn how context impacts your ad performance.

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Sponsorship Measurement
and Optimization

Sponsorship Measurement and Optimization

Measure and optimize audiences' emotional reactions to sponsorship campaigns.

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Content Optimization

Content Optimization

Measure audience's second-by-second emotional engagement and gather actionable insights to optimize content.

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New solutions coming soon...

New solutions coming soon

Drive innovative projects with new solutions.

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What fuels our solutions:
Emotional Impact Score (EIS)

What fuels our solutions: Emotional Impact Score (EIS)

Mediaprobe’s EIS is a cross media, truly comparable score that tracks second-by-second audience emotion to media, providing essential information on whether audiences are attentive and engaged with content. EIS measures media at scale, so you can make informed creative and targeting decisions to gain viewers and increase revenue.

Building the future of media measurement together with

Building the future of media measurement together with

Explore our
case studies

Explore our case studies

Mediaprobe awards
and nominations

Mediaprobe awards and nominations

Mediaprobe is recognized as an innovator and game-changer in the insights and media analytics space.

Moving the industry forward: Members of

Moving the industry forward: Members of

We are committed to industry principles and standards and contributing to conversations that move our industry forward.

Measure true audience engagement with your content to optimize advertising and content decisions

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