Legacy valuation metrics in media are built around eyeballs (and ears). Brands and media organizations want to go beyond who is exposed to understand the true connection between consumers and content.
As higher peaks of emotion contribute to higher impact and value, why not use audience emotional engagement with the content to
- Edit entertainment shows and sports broadcasts?
- Measure and optimize podcast content?
- Price and optimize advertising breaks?
- Advertise on second screen?
- Activate sponsors or promotions?
MindProber has developed the most robust way to measure emotion to live audiovisual media.
For the first time, rights holders, producers, broadcasters, media agencies, and brands have a way to measure and act upon audience emotional engagement.
How Our Products Help
Research Technology to Measure True
Audience Engagement
Measuring engagement isn’t easy. Declarative data lack the necessary granularity while implicit, neuroscientific measures have so far been confined to laboratory work destroying the true consumer experience.
MindProber combines neuroscience, remote sensing, and machine learning to deliver objective and comparable emotional engagement metrics from distributed respondents in their own homes.
Our next-generation automated research technology for biometric media testing allows monitoring of emotions to audiovisual media at scale and takes research out of the lab into the real world.
How We Measure Audience Engagement
Technology & Methodology
We are a unique platform in the market built from the ground up to do in-home biometric signal acquisition and support media organizations in creating impact.
Biosensor
James Two is a proprietary biometric sensor – small, portable, wireless, and cost-effective equipment that captures panelists’ biometric signals, second-by-second.
Mobile App
MindProber mobile app provides a seamless experience and allows effective and flawless synchronization between biometric signals and media content.
Platform
MindProber platform is a powerful in-house developed software. It allows researchers to run biometric media measurement projects, analyze data, and extract insights effectively.
Consumer Panels
MindProber’s research-grade sensors are distributed to panels of hundreds or thousands of consumers worldwide who watch/listen to the content in their homes .
The People behind MindProber
MindProber gathers experts in cognitive neuroscience, behavioral sciences, electronics and biomedical engineering, artificial intelligence, software engineering, data analytics, and market research.
Our Leadership Team
Pedro
Almeida
Pedro Almeida, PhD is the
co-founder & CEO of MindProber. He is a professor in the field of cognitive and affective neuroscience (biosocial psychology, statistics, and research methods) at the University of Porto and has combined his scientific career with consultancy in market research before founding MindProber.
Nuno
Dias
Nuno Dias, PhD is the
co-founder and CTO of MindProber. He is an electronics engineering professor at the Polytechnic Institute of Cavado and Ave and expert in biomedical engineering, computer science, and artificial intelligence. Nuno is also a visiting scholar at Penn State University,
PA, USA.
