Emotional impact
unlocks Impression quality

Emotional impact unlocks Impression quality

Not all impressions are created equal. Measure how your audience reacts to media in real time with Mediaprobe.

Go beyond legacy measurement

Mediaprobe Next Gen Media Measurement

Leverage emotional impact for

Leverage emotional impact for

Ad Performance

Ad Performance

See how your audience truly engages with your ads and learn how context impacts your ad performance.

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Sponsorship Measurement
and Optimization

Sponsorship Measurement and Optimization

Measure and optimize audiences' emotional reactions to sponsorship campaigns.

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Content Optimization

Content Optimization

Measure audience's second-by-second emotional engagement and gather actionable insights to optimize content.

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New solutions coming soon...

New solutions coming soon

Drive innovative projects with new solutions.

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What fuels our solutions:
Emotional Impact Score (EIS)

What fuels our solutions: Emotional Impact Score (EIS)

Mediaprobe’s EIS is a cross media, truly comparable score that tracks second-by-second audience emotion to media, providing essential information on whether audiences are attentive and engaged with content. EIS measures media at scale, so you can make informed creative and targeting decisions to gain viewers and increase revenue.

Building the future of media measurement together with

Building the future of media measurement together with

Explore our
case studies

Explore our case studies

Mediaprobe awards
and nominations

Mediaprobe awards and nominations

Mediaprobe is recognized as an innovator and game-changer in the insights and media analytics space.

Moving the industry forward: Members of

Moving the industry forward: Members of

We are committed to industry principles and standards and contributing to conversations that move our industry forward.

Measure true audience engagement with your content to optimize advertising and content decisions

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