Legacy valuation metrics in media are built around eyeballs (and ears). Brands and media organizations want to go beyond who is exposed to understand the true connection between consumers and content.
As higher peaks of emotion contribute to higher impact and value, why not use audience emotional engagement with the content to
MindProber has developed the most robust way to measure emotion to live audiovisual media.
For the first time, rights holders, producers, broadcasters, media agencies, and brands have a way to measure and act upon audience emotional engagement.
How Our Products Help
How We Measure Audience Engagement
Technology & Methodology
We are a unique platform in the market built from the ground up to do in-home emotional data acquisition and support media organizations in creating impact.
James Two is a proprietary sensor – small, portable, wireless, and cost-effective equipment that captures panelists’ emotional signals, second-by-second.
Mediaprobe mobile app provides a seamless experience and allows effective and flawless synchronization between emotional data and media content.
Mediaprobe platform is a powerful in-house developed software. It allows researchers to run media measurement projects, analyze data, and extract insights effectively.
Mediaprobe’s research-grade sensors are distributed to panels of hundreds or thousands of consumers worldwide who watch/listen to the content in their homes .