Research Technology to Measure True Audience Engagement

video showcase

Legacy valuation metrics in media are built around eyeballs (and ears). Brands and media organizations want to go beyond who is exposed to understand the true connection between consumers and content.

As higher peaks of emotion contribute to higher impact and value, why not use audience emotional engagement with the content to 

MindProber has developed the most robust way to measure emotion to live audiovisual media.

For the first time, rights holders, producersbroadcasters, media agencies, and brands have a way to measure and act upon audience emotional engagement.

How Our Products Help

Live Sports


hand with biometric sensor

Research Technology to Measure True
Audience Engagement

Measuring engagement isn’t easy. Declarative data lack the necessary granularity while implicit, neuroscientific measures have so far been confined to laboratory work destroying the true consumer experience. MindProber combines neuroscienceremote sensing, and machine learning to deliver objective and comparable emotional engagement metrics from distributed respondents in their own homes. Our next-generation automated research technology for biometric media testing allows monitoring of emotions to audiovisual media at scale and takes research out of the lab into the real world.

How We Measure Audience Engagement
Technology & Methodology

We are a unique platform in the market built from the ground up to do in-home biometric signal acquisition and support media organizations in creating impact. 


James Two is a proprietary biometric sensor small, portable, wireless, and cost-effective equipment that captures panelists’ biometric signals, second-by-second.

Mobile App

MindProber mobile app provides a seamless experience and allows effective and flawless synchronization between biometric signals and media content.


MindProber platform is a powerful in-house developed software. It allows researchers to run biometric media measurement projects, analyze data, and extract insights effectively.

Consumer Panels

MindProber’s research-grade sensors are distributed to panels of hundreds or thousands of consumers worldwide who watch/listen to the content in their homes .

The People behind MindProber

MindProber gathers experts in cognitive neuroscience, behavioral sciences, electronics and biomedical engineering, artificial intelligence, software engineering, data analytics, and market research.

Our Leadership Team

Pedro Almeida

Co-Founder & CEO of MindProber

Pedro Almeida, PhD is the
co-founder & CEO of MindProber. He is a professor in the field of cognitive and affective neuroscience (biosocial psychology, statistics, and research methods) at the University of Porto and has combined his scientific career with consultancy in market research before founding MindProber.

Pedro Almeida Co-Founder & CEO
Nuno Dias headshot image

Nuno Dias

Co-founder & CTO of MindProber

Nuno Dias, PhD is the
co-founder and CTO of MindProber. He is an electronics engineering professor at the Polytechnic Institute of Cavado and Ave and expert in biomedical engineering, computer science, and artificial intelligence. Nuno is also a visiting scholar at Penn State University,