Automated Consumer Neuroscience
Automation
MindProber is a completely automated consumer neuroscience platform. Whether you are the brand looking for the perfect ad, or a movie producer looking to produce the ultimate trailer, we give you the tools to use neuroscientific methods to test the impact of your media content. As you setup an account, you access our DIY platform, where you can setup and launch studies, and explore results in a completely autonomous way.
Technology
MindProber is both a research and technological company in the field of consumer neuroscience. Our entire system is designed by us, from the less intrusive biometric sensors you’ve ever seen, to sample automation testing tools, cloud-computing platform or data treatment algorithms. By controlling the system end-to-end, we guarantee quality in each step of the way, and we guarantee you fast and reliable media content analysis.
Hard Science
At MindProber we offer you consumer neuroscience with a strict no pseudoscience approach. However, we give you the ability to test, predict and follow the impact of your media content using state of the art physiological and declarative measures, like the heart rate and galvanic skin response (electrical activity of sweat glands on the palms of the hands and the tips of the fingers), taking biometric media testing to a whole different level. Our Research Development (R&D) department have a top-notch scientific background, with over 100 scientific peer-reviewed publications and you will find all our measures published in the literature.
Speed and Scale
We’ve built the only truly automated panel based consumer neuroscience platform. We give you the ability to collect physiological measures from hundreds of subjects in a few days or even live. We collect biometrics at an unprecedented scale, building the biggest benchmarks consumer neuroscience has ever seen.
